Communications Toolkit
Effective communication is essential
A communications strategy that carefully considers the cultural and linguistic needs of refugees, immigrants and migrants (RIM) is essential to any public health effort. Learn how to define your audience, leverage traditional and social media, crowdsource videos, and refine your messages so they not only reach the communities you serve, but remain memorable and effective.
Cultural Validation and Translation Review Toolkit
This toolkit, created in collaboration with the International Rescue Committee, is designed to help service providers and organizations better understand the principles and practices of cultural validation and translation review. It also includes templates, tips, and case studies to aid providers who are new to the cultural validation and translation review process.
Cultural validation is the process of bilingual, bicultural community members reviewing and providing feedback on content prior to translation, to make sure materials have the best possible framing and approach for the intended audience. Materials can include print, audio, video, web content, imagery, graphics, and more.
Harnessing Social Media for Resettlement
This guide from CORE offers best practices for using social media to support newcomers. Learn how to leverage platforms like Facebook, Instagram, and YouTube to share stories, raise awareness, and foster a strong sense of community around resettlement.
Checklists and Guides
Guide: Producing Public Service Announcements
Public Service Announcements, or PSAs, are short messages on radio, television, and/or social media that are disseminated for free in order to raise awareness of, and change public attitudes and behaviors towards a social issue. This resource, created with the International Rescue Committee, offers guidance and suggestions for creating PSAs.
Guide: Community-Led Messaging for COVID-19 Contact Tracing Guidebook
A three-hour guide, created in partnership with IDEO.org to building a custom communications campaign to engage your refugee, immigrant, and migrant communities in COVID-19 contact tracing efforts. While this resource was originally developed for COVID-19 CICT, the methods and approach described in the guide could easily be applied to CICT for other diseases.
Checklist: Remote and Low-Tech Video Recording
This guide is for when in-person interactions or professional recording of video and audio messages are limited. Remote and low-tech video recording can be the best option for many organizations and also offers the opportunity for community voices to be heard in a new and exciting way. Follow this checklist to enhance the quality of your recordings.
Guide: Working with Social Media
Public health practitioners can use social media platforms to provide actionable information to distribute health information to communities. This guide gives an overview of strategies you can use with Facebook, Twitter, Instagram, and WhatsApp, as well as Google advertising.
Guide: Working with Traditional Media
Traditional media platforms like radio, newspapers, and television are important methods of communication for many people in our communities. Using these platforms with coordinated messages ensures the whole community hears a consistent message.
Guide: Creating Effective Translations
Successful translation of content results in an accurate and clear written document in another language that maintains and communicates the initial intent in a culturally appropriate manner. This is a challenging goal and involves more than asking someone, or using automated translation software, to translate word for word.
Toolkit for Written Translation
A good translation involves more than just putting the text into another language. This toolkit provides resources and best practices to consider when having materials translated into other languages.
Content Validation Guidance and Checklist
Content validation is a structured process through which bilingual, bicultural community members review materials and provide critical feedback. This guide, created in partnership with the International Rescue Committee offers practical suggestions – including a checklist – for implementing a content validation process for your materials.
Designing Community-Based Communication Campaigns Manual
This manual from Migrant Clinicians Network offers guidance to readers as they create local public health, social change, or social action campaigns for target communities. The contents of the manual are based on best and promising practices for community-based public health communication campaigns. It offers useful steps and supporting materials to use while designing a strategy-informed hyper-local campaign.